Case Study

Pork farmers’ association uses CRM to sharpen policy, speed collaboration , and build direct consumer relationships

Pork farmers’ association uses CRM to sharpen policy, speed collaboration , and build direct consumer relationships

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Pork f arm ers’ association uses CRM to sharpen policy, speed collaboration, and build direct consumer relationships “Now the pork industry is much easier to comprehend … Everything I need to know about stakeholders or members is only a few clicks away, and it’s easier for me to represent our farmers’ interests.” James Battams, Policy Analyst, Australian Pork Australian Pork Limited (APL) is an industry association, founded in 2000 to

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