Case Study
POP
POP Full-service Digital Marketing Agency POP is a digital agency that transforms ideas into digital experiences for vibrant brands, including Nike, Microsoft, Target and The Home Depot, to name a few. Over 16 years, POP organically developed into one of the largest independent digital marketing agencies, generating US $35 million of net revenue and growing by 30 percent to mark ten consecutive years of double-digit growth. POP employed a staff or more than 200, with a significant creative production capacity in Costa Rica to scale the business. As POP’s exclusive strategic M&A advisor, Madison Alley attracted seven qualified offers that led to its sale to media and publishing powerhouse Advance Publications, parent company of Condé Nast. Advance Publications provided global resources to s