TA Associates Invests in Flashtalking Ad Serving, Reporting and Tracking Technology TA Associates is one of the largest global middle-market growth private equity firms. Investments range from $50 million and $500 million of equity per transaction. Based in London, Flashtalking is the leading independent ad serving, tracking and technology company, providing best-in-class digital and advertising products, service and support for online advertisers, key media buying and creative agencies. Madison Alley was intimately familiar with Flashtalking, having closely followed the company and the rich media ad serving technology sector for nearly five years. TA Associates retained Madison Alley as its partner to advise on this investment opportunity. The analysis highlighted that: Flashtalking had d

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