Polo in the Park: Driving ticket sales through social - Brands2Life CHALLENGE For the past two years we have worked with Chestersons Polo In The Park to drive tickets sales and event awareness through social media and online PR. APPROACH By focusing on quality content creation across its social networks and working with a range of London- based social influencers, we drove targeted traffic to its website and Ticketmaster. Our social content and campaign tactics gave people reasons to talk about the event online in the build up, from “what to wear”, “what to eat” and “how to play” polo. We also worked closely with sponsors including Little Miracles, Air Europa and Champagne Lanson to increase the reach of our messaging. IMPACT As well as growing the numbers of active and engaged social foll

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