LinkedIn Sales Navigator: Real Face of Sales - Brands2Life CHALLENGE Drive positive brand perception amongst sales individuals in the US and UK through a campaign that shows LinkedIn champions real sales professionals – and understands their role in the modern sales world. APPROACH Fight fire with fire. Or more specifically, images with images. In order to help change the perception of sales we wanted to create a whole new image library of real sales professionals and release the library to stock sites. We made a hero video following the lives of our sales people – contrasting the clichéd image of sales with the real face of modern sales. The film was shot in San Francisco, and followed our salespeople as they went about their daily lives, working from coffee shops and taking calls i

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