Case Study: Podington Garden Centre imailenquiries@ukmail.com www.imail.co.uk 0845 123 1234 Introduction Located in the heart of the Northamptonshire countryside, Podington Garden Centre is an independent, family-run business. It offers a wide range of flowers, foliage and garden accessories for purchase in- store or online, from water features and wild bird equipment to barbecues and al fresco furniture. The Challenge The company prides itself on its expert team of trained horticulturists who are on hand to provide advice on any flora- or fauna-related topic, be it alpine plant or herbaceous perennial. As a village-based business, Podington Garden Centre relies heavily on direct mail to promote its services to a wider audience. Direct mail is a key part of its ongoing marketing, with

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