Introduction La Belle Femme is one of the UK’s leading occasion boutiques specialising in mother of the bride wear, prom wear, occasion couture and celebrity dressing for star-studded events such as the Oscars, BAFTAs and MTV Music Awards. While its two stores are located in Tunbridge Wells and Chislehurst, this high-end fashion retailer has built up a strong reputation nationwide thanks to its winning combination of first-class service and up-to-the-minute style. The Challenge La Belle Femme’s exclusive collections draw its clientele from all areas of the UK and beyond to find that unique outfit for an all- important event. Its direct mail campaigns therefore target some 4,000 clients spread around the country. Its mailings are primarily promotional, but also announce La Belle Femme’s fa

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