Swoop – Mobile App, IBE and Innovation and Experience Center A fundamental target audience for Swoop is the millennial generation – digital natives that expect brands to meet them in their moment of need across any channel or device. Swoop, an ultra-low-cost carrier in Canada, began operations a mere 10 months after its announcement. To meet the demands of travelers, Swoop knew it needed an engaging website and mobile apps for both iOS and Android at launch. In addition, monitoring the uptake and operational health of the app was paramount. Challenge A three-month timeline required a focused, strategic plan. Swoop knew they wanted a website designed from a user’s perspective and a mobile app that could handle more than check-in and boarding passes. With stringent criteria and

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