Playbuzz marketing team easily wins independency to configure ads based on app insights Introduction Playbuzz is a storytelling platform that empowers over 13,000 publishers, marketers, bloggers, and brands to author and distribute interactive content. This platform helps them easily create content using interactive storytelling tools (such as polls, quizzes and slideshows), which are optimized for social sharing and engagement. With the Playbuzz app, millions of users can easily consume content created via Playbuzz.com. Challenges Playbuzz developers were looking for a way to iterate and optimize rapidly between different campaign configurations, and overcome a complicated process that included development, review, and deployment. Traditionally, they had employed a manual, int

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