NPR gains valuable insights into user behavior with Google Analytics for Firebase Introduction National Public Radio built the NPR One app to draw new audiences and deliver a great listener experience. The app also gave them user-behavior insights, which are crucial to helping the product team understand their audience and build awesome content. Challenges NPR One needed to answer unique questions, such as how users listen— via headphones, speakerphone, bluetooth—and what they listen to from these different devices. To do this, NPR One needed to cross event data from an Analytics tool with listening data from their own servers. This helped them understand how listeners navigate in the app, and gather critical engagement metrics such as total listen time. The product team also nee

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