Fabulous app improved user retention 2X by customizing its onboarding process via Firebase Introduction Fabulous is an app that helps users replace poor habits with healthy ones to improve their wellbeing. After customizing the onboarding process, the Fabulous team saw that users with the new onboarding flow returned to the app twice as often as those who installed the app but didn’t have a customized experience. Challenge Smooth onboarding is critical for user retention and success. Custom messages work better than generic texts, and peer-to-peer communication helps to build engagement with tasks. Since the peer-to-peer approach is good both for app growth and for the app users themselves, the team’s challenge was to combine this insight with the way the app works. The Fabulou

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