Case Study: Plastomer/Technetics Using Segmentation to Drive Growth Plastomer Technologies (recently renamed Technetics) is a leading manufacturer of specialty plastics and engineered polymer parts for a variety of industries. In 2011 the organization combined three distinct yet similar plastic polymer brands into one unified engineering and marketing organization. This created the need to segment the company’s market and insure an appropriate level of strategic focus on the most profitable and highest potential customers. Ascension was engaged to analyze multiple years of customer and sales data and subsequently segment the combined account base across multiple dimensions. Additionally Ascension developed strategic customer tiers by account size based on revenue and/or strategic profitabi

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