Case Study: GGB Bearings Using Segmentation to Drive Growth GGB is a leading manufacturer of plain bearings based in Annecy, France. The company is a unit of EnPro Industries which provides engineered industrial products for critical applications across a wide range of businesses. The company’s bearings are used by a broad range of industry verticals including global automotive, industrial manufacturing, and aerospace markets. As part of a 2009 strategic growth planning initiative Ascension was engaged to provide an objective assessment of the company’s current strategic position and marketing/sales approach. To address the growth concerns of the company Ascension performed historical invoice and customer size and profitability analysis. This work was augmented by custom internal associat

Join for free to read