CASE STUDY: CAPTAIN D’S Captain D’s Increases Spend and Frequency 17% with Text-to-Join SM Program Enrollment Captain D’s is a leading fast-casual seafood restaurant with 535 locations in 22 states. In 2017, Captain D’s began a regional rollout of its Captain D’s VIP Rewards loyalty program, rewarding guests for visits and spend with exclusive offers.CASE STUDY: CAPTAIN D’S The Challenge While Captain D’s saw great results from the initial rollout, loyalty registration rates were low, reaching only 9 to 10 percent. To make the program really successful, Captain D’s knew it had to get more enrolled guests to register using their email address and contact information, which would ensure that marketing could regularly engage guests on a one-to-one basis. Loyalty Penetration Requir

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