Pharmaceutical company applies social media insights to capture real-time customer insights for a successful drug launch
Pharmaceutical company applies social media insights to capture real-time customer insights for a successful drug launch
4 PagesDESIGN • TRANSFORM • RUN Pharmaceutical company applies social media insights to capture real-time customer insights for a successful drug launch Generatin G life sciences imP act Case Study client T op 5 global pharmaceutical manufacturer, headquartered in the US industry Life Sciences Business need addressed Real time customer insights to position their new drug during and post launch against competing brands, and an effective mechanism to capture adverse event reports and customer reactions related to the drug on social media Genpact solution Genpact monitored social media and targeted online sources to capture real-time customer conversations. Insights from influential stakeholders discussing the therapeutic area were captured to provide input on product and brand
