DESIGN • TRANSFORM • RUN Generating customer loyalty with Intelligent Operations SM GeneratIn G LIfe S cIenceS IMpact Case Study client A global life sciences company with a multi- billion-dollar consumer healthcare business Industry Life sciences and consumer products Business need addressed Deliver uniform customer experiences worldwide and across channels. Harness analytics insights to enhance brand experience Genpact solution Reimagined customer engagement Data-to- Insight-to-Action process through focused analytics and technology interventions tightly aligned to business objectives Business impact A globally uniform experience across multiple channels and throughout the customer lifecycle, as well as a richer flow of information that helps the product development organ

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