THE CONTENT CONVERSION PLAYBOOK: YOUR GUIDE TO CONVERTING INBOUND LEADS WITH PERSONALIZED EXPERIENCES

60 Pages

UBERFLIP GUIDE THE CONTENT CONVERSION PLAYBOOK: YOUR GUIDE TO CONVERTING INBOUND LEADS WITH PERSONALIZED EXPERIENCES2 | Uber flip The Content Conversion Playbook: Your Guide to Conver ting Inbound Leads with Personalized Experiences WRITING AND CONCEPTUALIZATION MELISSA WANKIEWICZ EDITING LYNDA SPARK DESIGN BRIT THEIS MELISSA CHAU TABLE OF CONTENTS3 | Uber flip The Content Conversion Playbook: Your Guide to Conver ting Inbound Leads with Personalized Experiences INTRODUCTION ...........................................................................................................................................5 SECTION 1: ATTRACT DRA WING PEOPLE IN .......................................................................................... 7 Leveraging Buyer Personas to Crea

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THE CONTENT CONVERSION PLAYBOOK: YOUR GUIDE TO CONVERTING INBOUND LEADS WITH PERSONALIZED EXPERIENCES

THE CONTENT CONVERSION PLAYBOOK: YOUR GUIDE TO CONVERTING INBOUND LEADS WITH PERSONALIZED EXPERIENCES

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