www.course5i.com Project Objectives Client Leading Pharmaceutical Company Therapy Area Immunology Life Sciences CASE STUDY To understand physician prescribing behavior towards treatment of Rheumatoid arthritis To understand physician perception around the use of biologics in the treatment of Rheumatoid arthritis To assess current unmet needs and future prescribing habits in order to be able to devise optimal product positioning strategy Perceptual MappingGeography: France, Germany, Italy, Spain, and UK Disease focus: Rheumatoid arthritis Study was conducted with Rheumatologists recruited from the Universe www.course5i.com Structured primary market research approach Rolled out a 30 mins CAWI/ online quantitative questionnaire including 2-3 open-ended questions to n=80 Rheumatologists in

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