Case Study Wendy’s Sees In-App Video Ad Completion Rates Over 90% Thanks to InMobi, Spark Foundry About Context About Media, a key division of Publicis Groupe. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With a global footprint across 50 countries, the agency helps the world’s biggest brands meet and exceed their overarching advertising and marketing goals. As part of its ongoing marketing and promotions efforts in the U.S., leading quick service restaurant brand Wendy’s wanted to complement its television campaigns with in- app video advertising. Thanks to the expertise of InMobi and Spark Foundry,

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