REGENESIS uses MassMailer to find new prospects for growing business. BACKGROUND / CHALLENGE REGENESIS ? is the global leader in the development and commercialization of ?in situ ?soil and groundwater and vapor intrusion remediation solutions. As a science-based organization, the REGENESIS team has developed innovative technologies that effectively restore groundwater resources to communities globally. Their customers include environmental consulting, engineering, and construction firms worldwide. Being in a niche industry with a lot of personnel turnover it is difficult to find good prospects. For a number of years they have used Salesforce and Pardot, and about 2 years ago decided to embark on a strategy to increase their prospect database by acquiring outside list

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