As one of just a handful of pet food providers in the direct selling industry and the only one with a customized approach to pet nutrition, pawTree is a truly different kind of startup. Having a unique business model gives pawTree an enviable position in the market. But it also presented some unique challenges for the fledgling company. All direct sales companies rely on a volunteer workforce to sell their products – people who can work as much or as little as they want on any given day. Tami VanHoy, director of field development for pawTree, said direct selling is an active, social industry – people who are drawn to direct selling are all about people. “To ask them to sit down and read something is like asking them to go to the dentist, ” she said. pawTree CEO Roger Morgan sai

Join for free to read