Parent decision-making processes and views on the French school system in London The brief An educational charity commissioned Shift Learning to conduct research on French education in London. The client wished to explore decision-making processes and marketing messages that would help inform future developments in the French system in London. Our approach and methodology Shift Learning conducted a 3 phase, multi methodology project to answer the client’s research objectives: Desk research including: Environmental analysis, looking at news sites, websites, blogs and forums to gather opinion and views on the French school system in London Geomapping of data to establish the distance travelled to each school 23 depth interviews with staff and parents: With some parents in the French and othe

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