Research into summer school demand and preferences Queen Mary University of London The brief Queen Mary University of London (QMUL) were looking to develop their summer school offer. QMUL asked Shift Learning to conduct research to scope the market for summer school programmes, with a view to identifying the right settings for a successful summer school offer. The research would also provide a guide for the subsequent marketing of the programmes to the identified target audiences, identifying which marketing channels and messaging are appropriate for different audience segments. Our approach and methodology This international project took the following approach: Desk research was conducted using Google Trends and Google Keywords Planner to analyse search volumes and locations for search te

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