Panel Surveys Help Client Secure Venture Capital Funding Background and Client Objectives A startup diamond ecommerce retailer was seeking to secure venture capital funding after securing a patent which created a new way to cut diamonds to produce greater sparkle at a lower cost. Believing they would find a receptive online market, they nonetheless lacked the quantifiable data which could demonstrate the concept's viability to potential investors. They thus sought TrendSource's insight to answer several questions to this end: how do people go about buying diamonds, what are their priorities and paths to purchase, and was the client's product and marketing in line with these purchase paths? In short, was the client's product something people wanted to buy, and could this willing

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