Panel Surveys Key to Understanding Emerging Market Background and Client Objectives A non-surgical cosmetic laser brand came to TrendSource setting out to uncover how to better identify their target markets and better conform marketing campaigns to them. Who was most likely to be interested in purchasing the client's services, what opportunities for market expansion lay in untapped consumer pools, and ultimately what marketing campaigns, messaging, and product offerings could best target these groups? Working closely with the client at every stage of the engagement, TrendSource set out to develop a methodology that would identify consumer profiles articulating particular segments’ likelihood to be interested in and purchase the clients’ services. Program Development and Method

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