Digital Store Audit Program Gives Client On-The-Ground Intelligence
Digital Store Audit Program Gives Client On-The-Ground Intelligence
2 PagesCase Study Digital Store Audit Program Gives Client On-The- Ground Intelligence Background and Client Objectives A national quick service restaurant chain wanted to ensure they were developing the right merchandising elements for their restaurants and were identifying cost- savings opportunities across their system. Of their thousands of locations, no two were identical. Different window sizes and counts, overall square footage, directional orientation, and table counts were just a few of the distinguishing factors at each location. With extensive franchise and corporate locations, and the common variables that distinguish each location from the next, the client needed a digital library of each of their restaurants to support decision making. This was particularly impor
