PANDORA VALENTINE CHATBOT GEMMA comes to life at Westfield CAMPAIGN DETAILS: • ‘Chatbot’ experiential installation in Westfield Stratford City, the UK’s no2 mall destination • Domination coverage on Channel Westfield digital 6-sheets, with copy directing consumers to the installation’s location CAMPAIGN OBJECTIVES: • Generate excitement about, and interaction with, the Pandora brand for Valentine’s Day • Ensure the brand is front of mind for Valentine’s gifting • Encourage consumers to visit the Pandora store • Provide a physical presence for Pandora’s online love guru Chatbot, ‘Gemma’Rosie Reeves, Brand Manager, Pandora “JCDecaux’s Foundry and Creative Solutions teams, and Flying Object, were brilliant collaborators to bring our online Chatbot, Gemma, to life with a physical

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