HIYACAR Building real-w orld presence for an online brand CAMPAIGN DETAILS: • 89 sites • LDN, Rail, Roadside Channels • Six week overall campaign duration CAMPAIGN OBJECTIVES: • Provide a tangible physical presence for an online brand • Drive reach • Position the brand at the heart of local communities where the service is availableSarah Kilmartin, CMO, hiyacar ‘As a digital brand we need a physical presence and on-street OOH effectively provides that. Our out-of-home campaign brought the hiyacar message and service to where the Streatham community were in November and December: high streets and commuter hubs. “OOH complements other channels, such as brand ambassadors giving out flyers on the streets, and sponsorship of local events. “I liked the frequency and density of the c

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