Westfield THE AIM: T o raise awareness of Westfield’s London centres amongst passengers arriving from the Middle East, a market that now accounts for a significant 25% of non-EU spend at Westfield. Post-Ramadan spend in Westfield London’s luxury quarter , The Village, has risen 64% annually, with spend up 75% in the mall. THE DET AILS: The targeted campaign, planned by Arena Media, ran for a week following Eid al-Fitr , the festival that

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