Case Study
KONTOR - Growing business by growing awareness
KONTOR Grow ing business by grow ing aw areness CAMPAIGN DETAILS: • 48 sites • Shoreditch Channel • Two week campaign November – December 2018 CAMPAIGN OBJECTIVES: • Grow brand awareness in order to scale business more rapidly • Generate incoming leads • Reach a high concentration of B2B start up and scale up target audience Luke Appleby, Co-Founder, Kontor “Up until now, the majority of our business has been developed by word of mouth, which is great, but we needed to develop our brand recognition above and beyond that, to generate incoming leads, which is where this campaign came in. “Working with Nurture, we got really hands-on advice and a tailored out-of-home campaign designed specifically to provide Kontor with the results we were looking for. A combination of this relationshi