Pan-European Consumer Engagement Strategy for Unilever
Pan-European Consumer Engagement Strategy for Unilever
2 PagesObjective Unilever needed a consumer care operation that would reinforce a consistent and positive experience of its 50+ brands, known under different names, across multiple European markets. As the largest European advertiser, the business needed a cross-channel engagement program to augment its Marketing, Brand, and Product Development functions. This called for a focus on analytical capabilities to deliver insight to drive product /service
