Case Study
Inspiring Engagement while Celebrating Diversity, Beauty, and Freedom of Choice
Objective In late 2015, one of the top worldwide beauty and personal care companies sought a new business process management (BPM) partner to support the consumers of its high end luxe, active, natural/ organic, mass market, and professional product lines in the UK and Ireland. Increasing online engagement and improving quality consistency were key drivers. To say the beauty industry is dynamic would be an understatement. Responding to consoli