Distributor drives sales & revenue with customer-focused webstore Palmer-Donavin 83% INCREASE In revenue generated by site 65% INCREASE In number of logins YTD 40% INCREASE In number of orders YTD THE CHALLENGE Palmer-Donavin was founded in 1907 and is a wholesale distributor of residential building materials in the Midwest. They are an employee-owned company with eight different locations and 500+ employees servicing over 14 states. With an online presence for more than 20 years, their prior eCommerce site had limitations. They had no internal process to manage the online site and customization was limited. They wanted a fresh start and began looking for solutions that would provide a platform to grow with and would easily integrate with their enterprise resource planning

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