Case Study
Pairing Looker + Fivetran to Achieve Data Sanity
Founded in 2011, Percolate is the content marketing platform for the enterprise. Built by marketers for marketers, Percolate is designed to unlock the potential of marketing operations and give marketers visibility into marketing activities, coordinate project management, and standardize complex processes. Percolate was faced with the classic data challenges - lots of data, too many data silos, multiple system environments, different versions of the truth, and everyone pulling reports from various systems to end up with a different answer, leading to utter data chaos. Needless to say, data was crucial to every user in the organization. However, as Percolate grew in size and operations, the demands for data became more complex and did not scale well across systems or resourc