King: Case Study King Uses Looker to Make Games More Fun How to win in the mobile gaming market Although mobile gaming has been around for twenty years, this now billion-dollar industry continues to experience explosive growth, with about 800,000 games currently offered through app stores. Candy Crush, produced by King, a leading interactive entertainment company, is one of the leading game franchises in this crowded field. Other popular King properties include Farm Heroes, Pet Rescue, and Bubble Witch. The company currently offers more than 200 titles and games that are played around the world, with 314 million monthly active users as of Q2 2017. Their flagship games are designed to be “bite-sized”—meaning that you can play for a short time, and then pick up the game later—and the

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