Company Background Sanity Music is one of Australia’s largest retailers of specialty music and video with 160 stores across the country. Timely Searches When customers visit a Sanity Music store, they often need help identifying an artist, album or video. According to Bill Dixon, IT Manager, “Customers approach us and say, ‘Look, I have a line out of a song and I want to know who sings it. I want to buy the album.’ ” Understanding their customers, Sanity has search facilities to support those queries via the store internet. At some regional stores, Internet speeds are not as fast as they could be due to aging technologies and the locality of the gateway to the store. This meant that customers occasionally had to wait up to several minutes for search results. When Sanity Music’

Join for free to read