Paese recovers abandoned carts in the email marketing channel by sending 1-to-1 messages. Emails contain products left in the cart by a customer.
Paese recovers abandoned carts in the email marketing channel by sending 1-to-1 messages. Emails contain products left in the cart by a customer.
3 PagesPaese places the emphasis on directing traffic to its website. A large number of potential customers browse the assortment, add the products to the cart but do not make a purchase. The challenge lied in retargeting those customers by means of email marketing channel.
