Case Study

Overcome Bad Data Using Intent Data as Part of Content Marketing Efforts

Overcome Bad Data Using Intent Data as Part of Content Marketing Efforts

Pages 29 Pages

WHITEPAPER Overcome Bad Data Using Intent Data as Part of Content Marketing Eorts02 Table of Contents Introduction .............................................................................................................................................................................................. 03-09 1. What Is Intent Data, and Why Is It So Important? .......................................................................................................................... 06-07 2. Transformation in Buyers’ Research Habits ......................................................................................................................................... 08 3. Where Does Intent Data Come From? ..............................................................................

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