Case Study
Outreach Used A Catalogue To Engage With Hard To Reach Supports
OUTREACH USED A CATALOGUE TO ENGAGE WITH HARD-TO-REACH SUPPORTERS2 Outreach International is a humanitarian organisation that helps Third World villagers overcome poverty. Amid an economic crisis they needed a way to engage hard-to- reach supporters who don’t always want to give a monetary donation. BACKGROUND3 Donors to Outreach have two things in common, they’re prosperous and difficult to shop for. So Outreach created a unique catalogue