Outbrain Outperforms Social in Driving Quality for Michelin Campaign
Outbrain Outperforms Social in Driving Quality for Michelin Campaign
1 PagesOUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. CASE STUDY Automotive Vertical Quality Traffic Conversion Bid Strategy Objective Product By leveraging Outbrain’s network of premium publishers and the power of CBS, Outbrain became Michelin’s best performing channel for this campaign — ahead of Social. Results -16% CPV* vs. target vs. social *CPV = 1 visit of more than 30s Best performer Outbrain Outperforms Social in Driving Quality for Michelin Campaign The world’s leading tire manufacturer for more than 100 years, the Michelin Group, which also engages in a wide range of other activities, focuses on innovation to better service mobility for people and goods. On the recommendation of its media agency, Havas
