OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Lilysilk is a lifestyle brand that offers a range of quality silk products, from pillowcases and bedding to sleepwear and fashion clothing. Over the years, Lilysilk has created a successful online business by promoting its products through social and search advertising channels. Looking to gain incremental engaged audiences outside of the walled gardens at an optimal CPA, the brand partnered with Outbrain for a native advertising campaign on the open web. Overview Lilysilk used a combination of Outbrain’s technologies: • Standard Smartad: A clean and simple ad experience that combines engaging creatives with call-to-actions. • Audience pools and story sequencing:

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