Osborn Rebranding Osborn’s New Brand Identity Finishes First case history 61 Challenge Osborn, a global leader in surface treatment solutions and finishing tools, had established a new brand identity to unify the company’s multiple divisions and create a focused, strategic approach in the marketplace. Exemplified by its new tagline, “Osborn. Finish. First.”, the new brand identity needed to be integrated on all elements of the company’s identity within the constraints of a very aggressive timeline. Solution Together with Osborn, Sonnhalter helped execute the launch plan in less than four months. Utilizing its extensive industry knowledge, Sonnhalter managed the plan elements, delivering them on time. Elements of the launch plan included advertising, market- specific brochu

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