Challenge Viega introduced a hot, new (yet flameless) way to join stainless steel pipe in the industrial facilities market, where the system was unknown. The Viega ProPress® stainless system uses pressing tools and stainless steel fittings to connect piping in a way that’s faster, safer and more reliable than welding and roll grooving. New Product Launch Viega ® —Building a Stainless Reputation case history 57 Solution Sonnhalter created a campaign designed to generate awareness and encourage demo requests for the Viega ProPress stainless system in key vertical markets. Using the line, “The Torch Is Past (And So Are Welding And Grooving),” the promotion highlights the many reasons why pressing is so much better than those “old school” pipe joining methods. Elements of the campai

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