Organizing your marketing channels – even TV – for better engagement CASE STUDY: GARANTIThe Challenge The Solution Garanti Payment Systems needed to track all of its download channels from a single platform, and also needed to work with a partner with a straightforward and simple integration. Time was critical; they had huge targets to hit and they had little time to waste on a heavy integration process. The main motivation to work with Adjust was the ability to track all marketing channels, including TV , from a single platform. Integration simplicity was a big advantage, with partner modules like Facebook and WyWy allowing an effortless set-up of each new performance channel. They also tracked in-app events to understand the metrics that would quantify whether a user was engaged o

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