Orchard Brands Improves customer experience Company Headquartered in Middleton, Massachusetts, Orchard Brands is a direct-to-consumer retailer of name brand and private label merchandise with a portfolio of 11 consumer lines serving the boomer and senior demographic, generally considered age 50 and over. Orchard Brands include Blair, Tog Shop, and Appleseed’s, among other enduring names. Orchard Brands sells apparel, accessories, shoes, and home, garden, and health products through its catalogs and e-commerce sites. Challenge Orchard Brands is an IBM® i shop, powering its IT systems and operations around three servers located in data centers in the northeastern United States. The IBM i systems host picking/ shipping, financial operations, and the Oracle CommercialWare order proce

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