Oral care product company infuses consumer insight into product development process
Oral care product company infuses consumer insight into product development process
1 PagesAPPLIED MARKETING SCIENCE (781) 250.6300 | inquiry@ams-inc.com www.ams-insights.com THE CHALLENGE A leading provider of oral care products faced increased market segmentation, competition and slowing sales in several key product categories. A decades old and well-known maker of toothpaste, gels, mouthwash, dental floss and other products, the company had not experienced such challenges in many years. Seeking to address the challenge in a
