Optometry Websites Get Back to the Basics (to Convert!) -Marketing 360® Marketing 360® conversion data shows that optometry and eye care businesses convert well when they get organic traffic and have basic, conversion-based websites. What is 20/20 vision for an optometry website? Our data shows that organic SEO (20) and a basic, conversion-focused website (20) is what brings conversions into focus. Many eye care businesses come to us with overdone websites. They’re a jumble of confusing links, dated images, and vague value propositions. Needless to say, they never convert well. Our UXI® optometry website templates are not complicated. We’ve fine-tuned these so they have an elegant, straightforward design simple enough for a first-grader to understand. This is design with purpose. It’s

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