OPTIMIZING THE STORE EXPERIENCE OPPORTUNITIES. REALISED OPPORTUNITY T allink Grupp AS is the leading provider of high-quality mini-cruise and passenger transport services in the northern Baltic Sea region and roll-on, roll-of cargo services on selected routes. Its fleet of 15 vessels offers frequent departures with high-end accommodation, large onboard shopping areas and high quality services. The company’s vision is to be the market pioneer in Europe by offering excellence in leisure and business travel and sea transportation services. As part of its drive to improve the customer experience the company was looking for ways to: enhance the look and feel of its on-board shops and ensure that prices align on-board with the retail outlets that it owns and operates in ports in S

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