OPTIMIZING THE STORE EXPERIENCE OPPORTUNITIES. REALISED OPPORTUNITY Orange Slovakia is the largest vendor in terms of customers and revenue in the Slovak telecommunications market. It has 2.8 million active customers and its network covers 99% of the population. Orange Slovakia was using paper price tags in its retail stores. The tags were time- consuming to produce and inflexible to change making it difficult to launch creative and timely promotions. Furthermore, paper labels were prone to error and were not always synchronised with price and product information online. The company is always looking for ways to differentiate itself and as part of a programme to refurbish all its outlets it set out to deploy a pricing platform to help align product and price information acro

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