OPTIMIZING THE STORE EXPERIENCE OPPORTUNITIES. REALISED OPPORTUNITY Since 1973 B&H Photo Video has been the go-to place for the best prices and service for photographic, audio, video, computer and home entertainment. Its New Y ork superstore, located at 420 9 th Avenue, ranges over 6,500 m 2 and is the largest non-chain photo and video equipment store in the US. While around 5,000 people visit its store daily, B&H also has a high profile online and social media presence, with over 400,000 followers on Twitter and close to 700,000 on Facebook. Indeed, it transacts the majority of its sales on the internet. With this in mind, it looked for an agile price and promotion solution to enhance its in-store experience, match the speed at which it can amend prices online (and ensu

Join for free to read